LIVE SPORTS - CASE STUDY

RED STRIPE PREMIER LEAGUE

CLIENT

RED STRIPE PREMIER LEAGUE

When global beer brewer, Red Stripe took over the sponsorship of the Jamaican Football Premier League, they wanted to transform the coverage of the sport from what had existed in the past to a product never seen before in Jamaica. Previously games were covered with 4-5 cameras, with little to no storytelling in the direction.

In accepting the challenge, Phase Three immediately moved to a 9 camera coverage with more replay angles, they invested in a high end graphics package and superior replay system and virtual graphics all to make the first ever Monday Night Football in Jamaica a marquis product.

With their experience doing international football for Concacaf, they brought that to bear in doing the production with great storytelling, commentary, player features, interviews and virtual field branding all this making it the number 1 show on a Monday Night in Jamaica.

LIVE SPORTS

RED STRIPE PREMIER LEAGUE

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