Commissioned by Maxine Walter Productions, Phase 3 was challenging to produce this unique marketing livestream for Carmax. which would challenge World Fastest Man Usain Bolt again a customer listing a car on CARMAX. The World’s Faster Man Usain Bolt, lined up against a customer using the CarMax app to prove it takes less than two minutes to get an offer on your car. In the end, the fastest man on earth was beaten by the  CarMax instant offer crossing the line in 2 minutes, 41 seconds. The CarMax customer celebrated her success beating Usain Bolt.

For this project Phase 3 provided creative support of the live stream as well as the TV production team and 4K production truck MD8. A total of (6) Sony HCD-3500 cameras were used in the production in addition to a wireless 4K camera and Drone. Graphics were also implemented to enhance the drama and to provide the viewer with a heightened sense of competition as Usain and the Carmax customer raced to the clock. 

The execution was the ideation and concept of The Martin Agency which is a full service creative agency based in Richmond Virginia. Brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few are all clients of The Martin Agency.