Case Study

Sandals Dunns River Launch

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In great celebration and legendary fashion, Sandals Resorts unveiled its latest resort, the all-new Sandals Dunn’s River in the presence of Caribbean leaders and dignitaries and Jamaica’s most famous performers. The new resort welcomed its first guests to honor the legends of the past, while keeping sights set on the future of Jamaican tourism. The A-list guest list included the likes of GRAMMY-award-winning artist Shaggy, The Voice winner Tessanne Chin, and the renowned cast of STOMP, fresh off their Broadway run. The party was a celebration not only of Sandals’ newest resort, but a commemoration of a 30-year-old dream realized.

Phase 3 is proud to have been chosen by both The Impression Group and Sandals Resorts International to deliver the event services for this historic launch. Phase 3 supported the event with production services such as event creative, staging, lighting, PA systems, LED screens, video projection and generators. 

The launch event took place over the entire property starting with a formal ribbon cutting ceremony as the first portion of the evening which transitioned to the guest being treated at various of performances from the pool area, to a projection mapping on the building with aerialists repelling while telling the Sandals story. The main performance area was a 100ft x 40ft stage which was finished with a high gloss marley flooring. A 40ft x 12 ft upstage video wall acted as a scenic backdrop throughout the night.

Phase 3 was also commissioned to do a Six-Camera 4k recording of the live performance of Shaggy & Teejay for which the performance was used in the BET Awards, Live from Sandals, Jamaica. The BET team was pleased to have executed a production at such a high level working with the team and production truck provided by Phase 3 Productions. 

Content quoted from Sandals Blog  By Courtney Young | June 15th 2023